Ritchie's Campaign

Ritchie's Campaign directs Governor Ritchie's Republican presidential run against President Bartlet. Advisors such as Teddy Tomba craft simple slogans that draw White House fire. Josh Lyman sends Donna Moss to probe connections for attacks. The campaign airs ads questioning Bartlet's fitness due to his MS, deploys figures like Kevin Kahn to provoke incidents, secures event bookings for visibility, and triggers FBI inquiries that limit rivals. Staff manage media responses, staged public efforts, and tactics to split Democratic support. Surrogates like Bennett handle spin room duties, forcing the White House to recruit counters such as Albie Duncan.