Network News Directors
Broadcast Media and National Public Communications; agenda‑setting and distribution of presidential messagingDescription
Network News Directors comprise a collective of senior television executives who allocate major broadcast airtime and shape content dissemination. C.J. addresses them directly during a live press briefing on Zoey Bartlet's abduction, instructing them to keep the tip line number bannered on air across networks. They serve as gatekeepers for crisis coverage, amplifying White House messaging while exerting editorial control that communications teams must navigate.