Narrative Web

CNN/USA Today/Gallup

Presidential Election Polling and Voter Intent Measurement

Description

CNN/USA Today/Gallup runs joint election polls that track voter preferences among likely voters. Bruno cites their survey showing Bartlet ahead of Ritchie 46-45, a tighter margin than prior results. Staff debate the poll's methodology—likely versus registered voters—highlighting its role in shaping campaign responses to narrowing races. The consortium delivers data that drives strategic decisions aboard Air Force One amid market shocks and media fallout.