Sheraton Universal Hotel (exterior / entrance)
Detailed Involvements
Events with rich location context
The immediate sidewalk and entrance outside the Sheraton function as the staged threshold for the campaign: a physical location where access is negotiated, velvet ropes are enforced, and public performance (briefings, press presence) occurs in compressed, symbolic form.
Controlled, performative, and quietly tense — measured banter overlaid on practical logistics and media expectation.
Stage for public briefing and access control; place where campaign protocol meets press scrutiny.
Represents the campaign's boundary between curated access and the hungry public/press; a physical manifestation of who the campaign values.
Roped-off areas restrict general access; press confined unless authorized or paying for higher-level access.
Events at This Location
Everything that happens here