Mattress World

Mattress Retail and Surrogate Campaign Headquarters

Description

Mattress World runs a retail mattress store that Will Bailey repurposes as headquarters for Horton Wilde’s surrogate presidential campaign. Staff including Elsie Snuffin manage operations amid visits from Sam Seaborn, who delivers White House orders to shut down. The site hosts PSA reviews, small-team banter, and Will’s resolute defense of the effort as a 'campaign of ideas,' turning commercial space into a hub of political defiance and idealism.

Event Involvements

Events with structured involvement data

2 events

S4E6 · Game On

Mattress World: Will's Last Stand (A Campaign of Ideas)

Mattress World functions as the physical host organization—the retail space converted into campaign headquarters that enables volunteer activity and frames the scrappy, improvised tone of the event.

Active Representation

By providing the physical setting and everyday objects (tables, phones, PSA copies) where campaign work occurs.

Power Dynamics

Neutral host with little formal power over campaign decisions; it enables activity without shaping message.

Institutional Impact

Underscores the grassroots, improvised nature of modern campaigns and the importance of place in political identity.

Internal Dynamics

Not deeply relevant to decision-making; functions as backdrop and resource.

Organizational Goals

Provide a meeting place and resource platform for campaign activity Allow local volunteers to organize and present materials

Influence Mechanisms

Providing physical space and infrastructure Allowing volunteers to congregate and coordinate publicly

S4E6 · Game On

The White House Ultimatum Meets a Campaign of Ideas

Mattress World functions as the physical organization/place hosting the surrogate campaign; as a repurposed retail space, it amplifies the scene's juxtaposition of scrappy civic work against institutional pressure.

Active Representation

Through the visible transformation of retail space into campaign HQ—desks, flyers, volunteers occupying aisles.

Power Dynamics

A low-power, improvised headquarters contrasted with the high-power White House representation arriving there.

Institutional Impact

Symbolizes grassroots mobilization and local democratic infrastructure standing apart from top-down political command.

Internal Dynamics

Informal, volunteer-led hierarchy with Will as de facto coordinator and Elsie managing logistics.

Organizational Goals

Provide a base of operations for the surrogate campaign's volunteers and staff. Facilitate press events and organizing activities despite limited resources.

Influence Mechanisms

Physical presence and accessibility to the community Hosting volunteer-driven media and outreach efforts