A communications-team ethical battle: Toby refuses to descend to fear‑mongering and shock tactics while the creative side pushes emotionally blunt ads; this interpersonal clash explodes in a public rebuke and Toby's abrupt exit from the brainstorm.
A communications-team ethical battle: Toby refuses to descend to fear‑mongering and shock tactics while the creative side pushes emotionally blunt ads; this interpersonal clash explodes in a public rebuke and Toby's abrupt exit from the brainstorm.
Events in This Arc
In Toby's office Will and Toby watch a blunt political TV spot and immediately clash over its effectiveness and ethics. Will reads the ad as a masterstroke — it weaponizes …
During a late-night ad brainstorm, Toby interrupts a fear-based 'gas mask' commercial pitch to sharply rebuke the team's descent into scare tactics, arguing the debate should be elevated to moral …